Award winning retail & eCommerce marketer
Darren Gunton presented at the Franchise Marketing Forum 2017. Operating an online business is difficult enough, but when your operating in a franchised environment the challenges are multiplied. Darren presented the various approaches you can take to operating a successful eCommerce business in a franchised environment.
You can view the presentation by clicking on the below link.
https://app.secure.griffith.edu.au/apc-franchising/?page_id=1577
Read the full article by clicking on the link below.
Proud to be featured in CMO magazine talking about using data to grow loyalty and customer engagement.
While I worked for Pharmacy retailer Chemmart I implemented a repositing of its customer loyalty program away from transactional purchases to everyday behaviour to drive health and wellbeing of consumers.
Click on the below link for the full article.
http://www.cmo.com.au/article/610021/how-activity-data-helping-chemmart-secure-customer-loyalty/
Under the marketing leadership of Darren Gunton Chemmart wins pharmacy catalogue of the year for the first time.
Read more by clicking on the below link.
High profile marketing teams are changing how they work and adopting agile marketing processes originally created for the software industry. Lara Sinclair spoke with three leading Australian brand CMOs on why they made the switch to agile and the effect it’s had on their brands.
Read the article:
Price Attack has always been about offering customers good value in hair and beauty products but sometimes a great price isn’t enough. About six years ago research was undertaken to elicit Price Attack customers’ underlying wants and needs and it identified some critical changes.
Read more at http://www.franchisebusiness.com.au/news/new-look-new-opportunity#hTrjqDrx2eupgYZ5.99
Securing customers for life isn’t an easy task however the secrets behind a successful campaign ran by hair care franchise Price Attack that saw a loyalty program go from zero to 300,000 in its first 12 months.
To read the full article click on the below link.
http://www.whichfranchise.net.au/index.cfm?event=getNewsArticle&articleId=377
Price Attack Marketing Manager Darren Gunton says the franchise uses a very simple four step process to measure marketing campaign effectiveness.
To read the full article click on the below.
https://www.franchise.edu.au/home/topics/marketing-topics/measuring-campaign-effectiveness