CMO article – How activity data is helping Chemmart secure customer loyalty

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Proud to be featured in CMO magazine talking about using data to grow loyalty and customer engagement.

While I worked for Pharmacy retailer Chemmart I implemented a repositing of its customer loyalty program away from transactional purchases to everyday behaviour to drive health and wellbeing of consumers.

Click on the below link for the full article.

http://www.cmo.com.au/article/610021/how-activity-data-helping-chemmart-secure-customer-loyalty/