For franchise marketing campaigns to be effective, franchisees need to be engaged.
Former Price Attack Marketing Manager Darren Gunton shared his six top tips and tricks for achieving franchisee engagement for successful franchise marketing campaigns at the Franchise Marketing Forum 2011.
Click here to read article on the franchise education website.
Darren Gunton presented at the Franchise Marketing Forum 2017. Operating an online business is difficult enough, but when your operating in a franchised environment the challenges are multiplied. Darren presented the various approaches you can take to operating a successful eCommerce business in a franchised environment.
You can view the presentation by clicking on the below link.
Proud to be featured in CMO magazine talking about using data to grow loyalty and customer engagement.
While I worked for Pharmacy retailer Chemmart I implemented a repositing of its customer loyalty program away from transactional purchases to everyday behaviour to drive health and wellbeing of consumers.
Click on the below link for the full article.