How one CMO Saved Millions with Agile Marketing

Whilst working with national retailer Chemmart with 300 outlets I implemented agile marketing processes. The result was turnaround times for some activities was slashed from 2 months to 2 hours, customer satisfaction up by 50%, and millions were saved to reinvest in television advertising.

 

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How one CMO Saved Millions with Agile Marketing

 

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