Microsourcing, one of Asia’s larger outsourcing companies interviews Darren Gunton on the benefits of running an outsourced team. Click here for the link to the article and video.
Video: Insights of Total Tools – Darren Gunton, General Manager of Marketing at Total Tools discusses marketing and branding
Insights into marketing and branding at Total Tools, Darren Gunton, is interviewed by the team at Eden Exchange. Click here for the video interview.
How Total Tools overhauled its omnichannel marketing
While tradies may not be typically known for an appreciation of omnichannel customer experience, Total Tools knows differentiation from a retail perspective lies in the ability to deliver personalised engagement.
Click here to read the full article in CMO magazine.
Six effective franchise marketing campaign tips and tricks
For franchise marketing campaigns to be effective, franchisees need to be engaged.
Former Price Attack Marketing Manager Darren Gunton shared his six top tips and tricks for achieving franchisee engagement for successful franchise marketing campaigns at the Franchise Marketing Forum 2011.
Click here to read article on the franchise education website.
How to sell online without antagonizing your franchisees
Darren Gunton presented at the Franchise Marketing Forum 2017. Operating an online business is difficult enough, but when your operating in a franchised environment the challenges are multiplied. Darren presented the various approaches you can take to operating a successful eCommerce business in a franchised environment.
You can view the presentation by clicking on the below link.
https://app.secure.griffith.edu.au/apc-franchising/?page_id=1577
How one CMO Saved Millions with Agile Marketing
Read the full article by clicking on the link below.
CMO article – How activity data is helping Chemmart secure customer loyalty
Proud to be featured in CMO magazine talking about using data to grow loyalty and customer engagement.
While I worked for Pharmacy retailer Chemmart I implemented a repositing of its customer loyalty program away from transactional purchases to everyday behaviour to drive health and wellbeing of consumers.
Click on the below link for the full article.
http://www.cmo.com.au/article/610021/how-activity-data-helping-chemmart-secure-customer-loyalty/
Chemmart Catalogues Honoured
Under the marketing leadership of Darren Gunton Chemmart wins pharmacy catalogue of the year for the first time.
Read more by clicking on the below link.
Agile marketing: Three CMOs on why they made the switch
High profile marketing teams are changing how they work and adopting agile marketing processes originally created for the software industry. Lara Sinclair spoke with three leading Australian brand CMOs on why they made the switch to agile and the effect it’s had on their brands.
Read the article:
New look, New opportunity
Price Attack has always been about offering customers good value in hair and beauty products but sometimes a great price isn’t enough. About six years ago research was undertaken to elicit Price Attack customers’ underlying wants and needs and it identified some critical changes.
Read more at http://www.franchisebusiness.com.au/news/new-look-new-opportunity#hTrjqDrx2eupgYZ5.99